Crush The Close: B2B Sales For People Who Hate Selling
When thinking about selling makes your palms sweaty
Are you new to the B2B market and struggling to get consistent clients on your books?
Maybe you’ve been working as a consultant for a bit, but haven’t quite landed on how to package and present your offers?
Perhaps the thought of making a follow-up call to that prospect makes you want to lay down and take a nap, instead?
Let’s chat.
“Highly recommend ‘Crush The Close’ for my solo/entrepreneur friends working B2B. She’s no BS and hilarious, and she’s actually built a real B2B business.”
Hey, I’m Rachael, and I’ve been in the B2B market since 2015 as a dementia consultant. My field isn’t normally B2B, either, which means I had to build my entire sales playbook from scratch.
I had a secret advantage, though: I come from a pretty serious sales background.
I’ve sold all sorts of things (paper, medical supplies, paperclips meant to resemble people—more on that later) and even cars. Yes, cars. I worked full-time at a dealership selling new and preowned vehicles when I was 22 years old.
“From the beginning, the conversation was engaging, approachable, and refreshingly honest. I felt comfortable asking questions and discussing not only the exciting opportunities that come with starting a business in [healthcare], but also the challenges and realities that are important to understand. I especially appreciated the willingness to openly share both the good and the difficult parts of building a business in the dementia care space rather than simply presenting an idealized picture.”
Anne Kulik, Founder of MonteBloom
I also do my homework, and I spent years researching and developing the best approach to sales in the B2B world.
Here’s the good news: I’m sharing my playbook with you.
In my secret podcast, Crush The Close, you’ll learn how to craft your offer, find your audience, pitch them, follow up, and close the deal.
I’ll even give you my official “Objection Book,” a whole writeup of what-to-say-when-the-prospect-says-X and my favorite ghost-busting follow-up email templates for you to copy-paste and adapt.
PLUS, you’ll receive a 1:1 call with me where we can talk through your latest idea or a challenge you’ve been dealing with. I love problem-solving and I’m looking forward to chatting!
What you’ll get:
8 episodes of my secret podcast (just over 2 hours of listening) (this means you can listen to these eight episodes on your favorite podcast player, but you won’t find them floating around the podcast sphere for just anyone to find!)
My ghost-busting follow-up email templates that have a wildly-high response rate (lost a prospect into the void? Try these.)
My objection list (what I wrote down to remind myself of how to respond to prospects before I knew what to say off-the-cuff!)
A 1:1 call with me over Zoom! Let’s talk about your business.
Episode list:
I Still Haven’t Seen a Solar-Powered Car (My sales background and why I’m teaching this all to you)
Who Wants to Book a Luxury Picnic? (Finding and defining your offer)
Stop Working For $0 (What it sounds like—and what to say to people who expect you to work for cheap!)
Get Off The Hamster Wheel (How to avoid the most common B2B pitfall I see)
LinkedIn Ain’t What It Used To Be…But It Could Still Work (How to make LinkedIn and other sales methods work for you in 2026)
“If you’re explaining, you’re losing” (Deliver your pitch + borrow my objection list)
As Per My Last Email (Follow-up like a genius + swipe my email templates)
Sweating Over the Syllabus (You made the sale…what now?)
