Welcome to From Expert to Entrepreneur
Hi, I’m Rachael! I’m an entrepreneur, business-to-business consultant, author, dementia care expert, mom…the list goes on. Thanks for checking out From Expert to Entrepreneur.
I’d love to tell you the wild and true story of how I built my business from scratch. Intrigued? Subscribe to get the replay of my workshop, “How I Built A 6-Figure Consulting Firm From Zero.”
At 15, I knew I wanted to work with older adults, but I didn’t know how.
At 18, I started college and majored in psychology with a concentration in pre-med, thinking I’d go to medical school.
By 19, I realized that “chemistry for the science major” was going to crush me. I learned about “Gerontology” in my Psych of Aging class.
At 22, I went to grad school for my Master’s in Gerontology.
At 23, a woman I interviewed for a grad school project scoffed at my dream of “one day designing dementia care programs.” She said it wasn’t a job.
At 24, I got my first job in my field and started a blog called Dementia By Day, where I shared stories of working with my residents living with dementia.
At 26, I got laid off from my 3rd job as a Dementia Care Director.
Also at 26, my first book came out.
By 27, I was working in my own company doing exactly what I told that woman I interviewed what I wanted to do.
Now it’s 2026. I’m 37 and have had two more books published in my field. I’m still running Dementia By Day full-time.
What is From Expert to Entrepreneur?
My Substack is made up of stories, lessons, advice, and everything I’ve learned the hard way while running my business-to-business dementia care consulting firm for the last decade.
You might be asking…Okay, Rachael, but why are you writing about anything other than dementia care here on Substack?
That’s the same question an agent interested in my fourth book, a business memoir, had for me.
Because, after ten-plus years of doing it, I’ve realized I’m also an expert in how to run a consulting business.
I write about, speak about, and make short Reels and movies about dementia care all day, every day. I love working in dementia care.
But I’m also really passionate about small business—and that’s where this Substack publication comes in.
And, when I started my business, it was incredibly hard to find anyone talking about a small, service-based consulting business who worked with much larger businesses. I’d love to help people who are in the same boat.
If you’re interested in hearing about entrepreneurship, growing a consulting firm, complaining about coaching-coaches-to-coach culture, or just generally enjoy my humorous take on business…please consider subscribing (it’s free!)
